interior shot a refined high end immersive experience room designed for luxury real estate buyers the room is large dramatic and elegant with a clean architectural language and a minimal but luxurious material palette soft stone floors acoustic fabric walls in warm neutral tones and indirect lighting the ceiling is tall 6 metres creating a sense of airiness and grandeur at the front of the room is a large cinematic screen initially showing a subtle animated brand logo as guests enter behind the screen is a 3d printed scale model of the surrounding london area partially concealed until revealed later in the experience projection mapping is subtly integrated to highlight areas of london the room is arranged with comfortable design led seating think low soft armchairs arranged in small groups and side tables where refreshments are served a discreet bar or hospitality area is at the back or side of the room lighting is architectural layered and ambient soft ceiling washes wall grazing and integrated floor lighting the mood is calm and composed quiet luxury toward the end of the film the screen expands vertically with floor to ceiling projection to reveal the full height of river park tower in dramatic fashion sound design is immersive but elegant spatial with soft music and subtle city soundscapes include details like neutral sophisticated colour palette stone ivory bronze accents minimal sculptural furniture inspired by brands like minotti or b b italia projection lighting effects subtly integrated a sense of theatre but always understated and elegant no visible tech everything feels seamlessly integrated
