seen from above trade show exhibition booth design strictly within a 20x30 foot footprint height of walls 12 compact architectural spatial study clear front edge aligned to aisle shallow depth exploration open space but not all visible from entrance architectural promenade efficient use of space balance of openness and enclosure at booth scale human scale reference clearly visible neutral monochrome palette conceptual model aesthetic no signage no branding no decorative elements no furniture focus no product display soft diffuse lighting reserve 55 square feet for enclosed area one main entrance 10 to 12 feet wide one exit 8 feet wide all entrances and exits are arches conceptual space to draw people in design oriented create a 10x10 feet landing space at the entrance with reception desk inside a showstopper kitchen space
