mackey blueprint design architectural visualization standards mbdrv1 exterior rendering standard v1 0 purpose create photorealistic architectural renderings that accurately represent the design while increasing the perceived value of the home through realism and presentation not through architectural embellishment guiding principle the rendering should increase the perceived value of the home through realism and presentation not through architectural embellishment enhance the presentation never alter the design architectural integrity do not modify rooflines proportions windows doors trim siding layout materials porches driveways sidewalks grading or any architectural geometry unless explicitly instructed rendering philosophy professional architectural photography style late spring early summer midwest setting late afternoon warm light realistic global illumination physically accurate materials corrected verticals 32 mm equivalent lens premium builder brochure quality landscape standard minimal builder grade landscaping with dark mulch boxwoods ornamental grasses hydrangeas and restrained flowering perennials healthy kentucky bluegrass with subtle mowing stripes mature midwest deciduous trees that frame but never obscure the home material standard use physically based materials with realistic texture roughness reflections depth and subtle imperfections windows should have natural reflections and slight transparency concrete should show light broom finish expansion joints and minor tonal variation sky atmosphere soft cumulus clouds rich blue sky slight atmospheric haze calm summer conditions image quality ultra sharp marketing quality suitable for large format printing luxury builder portfolio brochures websites and presentation boards default exclusions no people vehicles flags toys trash cans political signs or unnecessary clutter unless specifically requested final quality checklist 1 appears to be a real photograph 2 matches the construction documents 3 architecture remains the focal point 4 suitable for luxury marketing 5 consistent with the mackey blueprint design brand
